Alantra advises Vocento on the sale of Pisos.com and HabitatSoft to Immobiliare.it

Mar 2025

Sell-side advisory

Madrid – Alantra acted as exclusive financial advisor to Vocento on the divestment of Habitat.Soft S.L., the third real estate portal in Spain, featuring Pisos.com, Pisocompartido.com, and the real estate agency management software HabitatSoft, to Immobiliare.it, the leading real estate group in Southern Europe.

This transaction is part of Vocento’s new strategic plan, aimed at strengthening the Group’s position in key areas such as journalism, data, technology, and new business development. The sale allows Vocento to focus its efforts on consolidating its highest-value strategic activities.

This acquisition is a key step in Immobiliare.it’s strategy to reinforce its leadership in Southern Europe, enhance its positioning in the real estate classifieds market, and drive further growth and expansion. With the acquisition of HabitatSoft, the Pisos.com team, headquartered in Granollers (Barcelona) and Madrid, will now operate under the Immobiliare.it Group.

Manuel Mirat, CEO of Vocento, commented: “This sale recognizes the value we have built over the years and enables Immobiliare.it to solidify its leadership in Southern Europe by expanding into Spain, one of the largest real estate markets in Europe. At the same time, we will continue growing our digital business through Sumauto (AutoScout24, AutoCasion.com, RentingCoches.com), the second-largest player in the automotive marketplace, and by developing digital services for major advertisers through Premium Leads.”

Javier García-Palencia, CEO of Investment Banking Alantra in Spain, added: “We are pleased to have advised Vocento on this strategic divestment, achieving an excellent outcome for the company. The deal highlights the continued consolidation in the European real estate marketplace and the strong interest from international investors in the Spanish market.”

Pedro Serrano, Director at Alantra, said: “This transaction is a great example of generating value for our long-standing clients, leveraging strong sector expertise and international reach in a complex transaction design involving a carve-out of a listed company.”

Immobiliare.it is the number one real estate portal in Italy. Founded in 2005 under the name eureKasa.it, it was created to provide the best platform for listing and searching for real estate ads. With a strong specialization in residential and commercial property transactions, it has become the leading reference in the Italian market.