Alantra has advised Pulsin on its sale to S-Ventures PLC

Jul 2021

Sell-side advisory

Alantra, the independent global mid-market investment bank, has advised Pulsin, a well-established and highly respected producer of plant-based nutritional foods, on its sale to publicly listed S-Ventures, an investor in health and wellness food businesses.

Founded in 2007, Pulsin formulates and produces high quality plant-based products including snack bars, protein bars, protein and superfood powders, keto products and ready-to-drink shakes, both under the Pulsin brand as well as for third-parties, many of which are household names. Pulsin’s products are sustainably manufactured using renewable energy in their ‘0% to landfill’ Gloucestershire facility, and are available in mainstream grocery and specialist health stores, as well as on their growing online platform.

The Alantra team comprised Charles Lanceley and James Segal.

This is the latest in a series of transactions that Alantra’s consumer team has completed within the health and wellbeing space, having advised on the sale of Bee Health to global nutrition and wellness leader INW, Absolute Collagen’s sale to Livingbridge, Medik8’s investment from Inflexion and Sigma Sports’ sale of a minority stake to Primary Capital.

Charles Lanceley, Head of UK Food & Beverage at Alantra, commented: “We are pleased to have supported the shareholders of Pulsin in finding a strategic partner that not only supports the business’s growth plans but also has total alignment in vision and values. S-Ventures has a highly experienced team and is building an exciting platform of complementary brands in the health and wellness space. We look forward to seeing this partnership flourish.”