Alantra advises Provalliance’s shareholders on the sale of a majority stake to Core Equity Holdings

Mar 2021

Sell-side advisory & Debt financing

Paris – Alantra, the independent global mid-market investment banking, alternative asset management and credit portfolio advisory firm, has advised the shareholders of Provalliance, Europe’s leading provider of haircare services and products, on the sale of a majority stake to private investment advisor Core Equity Holdings.

Core Equity Holdings invests in European companies to support each investee’s long-term growth potential.  The firm will help Provalliance develop its business model, assist with the digitalization of its activities, and its plan for international growth.

Founded in 1975 by Franck Provost, Provalliance is Europe’s leading provider of haircare services and products and the second largest hairdressing company worldwide. The company has a global network of over 3,200 salons operating under 17 separate, leading brands, including Franck Provost & Jean-Louis David. It also operates Bleu Libellule, a fast-growing omnichannel distributor of professional haircare products. Provalliance generates revenues under its brands of approximately €1.5bn. The group employs nearly 7,000 people.

Fabrice Scheer, Managing Partner at Alantra France, said, “We are pleased to have advised the shareholders of Provalliance in this transaction. We are certain that Provalliance has found the best partner to further develop its business activities.”

This transaction represents a new achievement for Alantra France in the retail sector, the second advised this year after advising L Catterton on the acquisition of JOTT.