Alantra advises H2 Equity Partners on investment in FFX

Jan 2021

Buy-side advisory

London – Alantra, the independent global mid-market investment banking firm, has advised H2 Equity Partners on its investment in FFX Group Limited, the fast-growing specialist online tools, accessories and technical fixings business serving construction and DIY sectors within the UK and Europe. The investment enables the exit of Foresight Group which acquired a significant stake in the business in 2015.

FFX Group Limited (FFX) goes to market through 5 different channels, including FFX.co.uk, eBay, direct technical sales, wholesale/export and branches. Products include high quality power tools, power tool accessories, fixings, hand tools and a selection of other related products.

Initially founded as a traditional ‘bricks and mortar’ supplier at its Folkestone site, FFX launched its ecommerce channel in 2009 and has grown rapidly since then. The business provides excellent customer service and will continue to invest in a strong product range and market leading delivery time. H2 Equity Partners will become the largest shareholder in the business alongside management.

Keith Pickering, partner at Alantra, led the deal supported by vice president James Wolfe.​

Keith Pickering, partner at Alantra, commented, “FFX has a high-quality management team that has built one of the leading businesses in its sector, combining high quality products with an innovative online customer experience and excellent customer service. The business had grown rapidly in previous years and was therefore in a strong position as Covid fuelled e-commerce with FFX’s customer base shopping more online during lockdown. We are delighted to have supported the H2 Equity Partners’ team in investing in FFX and look forward to following the business’s continued success.”