Alantra advised Groupe Label on the sale of a minority stake to IDI

Dec 2018

Sell-side advisory

Alantra advises the reorganization of Group Label’s share capital with IDI, the listed investment company, investing in growth capital. Founded in 2010 by Emin Alaca, Group Label was initially a pure player of online retail of security and comfort home products with specialized websites (motorisationplus.com, radiateurplus.com, telecommandeonline.com, coffrefortplus.com and poeleaboismaison.com). In 2015, the group launched mistermenuiserie.com, an online platform selling tailor-made aluminum gates.

In a multi-billion-euro market, Mister Menuiserie is a pioneer with its unique “phygital” approach where the e-commerce knowhow is completed by a network of 63 connected stores which have all been opened in the last two years. In 2018, the group turned €40m over and ambitions to reach €100m in sales within the next three years by doubling the number of connected stores, developing new products and entering new geographies.

Emin Alaca, CEO, comments: “We are glad to welcome IDI as a new partner. We have found a partner that shares our entrepreneurial values and can accompany our group in the long-run. With IDI’s support, we will thrive to increase the brand awareness, strengthen our geographic footprint and enter adjacent product segment: we will, for instance, launch a range of made measure aluminum windows in March 2019. We have been working restlessly over the past months to develop a 3D configurator which will allow our clients to visualize their tailored windows and get a full quote considering all aspects of the personalization”