Alantra advises Barons Eden on securing a strategic investment from Alchemy Partners

Mar 2025

Sell-side advisory

London – Alantra has acted as financial advisor to Barons Eden, one of the UK’s leading destination spa resort groups, on securing a strategic investment from Alchemy Partners. The partnership with Alchemy will provide the expertise and capital to underpin the company’s next growth phase, through the acquisition and development of multiple properties within the UK, allowing the team to expand the Barons Eden portfolio in the coming years. Savills also advised Barons Eden on the transaction.

Established in 1989 and in private ownership since, Barons Eden is a multi-award-winning hospitality business that comprises Hoar Cross Hall in Staffordshire and Eden Hall Day Spa in Nottinghamshire – two of the largest spa resorts in Europe – and which welcomed over 180,000 guests to its spas during 2024.

Barons Eden is seeking to build on the continued success of its two existing spa resorts and its reputation for delivering standout guest experiences. The acquisition is Alchemy’s 10th investment through its Special Opportunities Funds into the European hospitality sector in the last 14 years, further underscoring its conviction in the sector.

Bobby Fletcher, Managing Director and Head of Alantra’s UK Real Estate Investment Banking team, said: “It has been a pleasure to work alongside the leadership team at Barons Eden. Their sophisticated approach to the business, combined with the opportunity for consolidation and professionalisation in the UK’s hotel and spa market, presents a highly compelling investment thesis. With the backing of Alchemy’s experienced team, we are confident that Barons Eden will continue to strengthen its market position and deliver exceptional performance across its portfolio.”

This transaction underscores Alantra’s expertise in the hospitality and real estate sectors, in which the team has recently advised Therme Group on a strategic investment from Sculptor Real Estate and on the acquisition of Therme Erding, and Untold Living on two senior debt facilities.